Imagine getting an order for 100,000 of whatever it is you’re selling. Pretty awesome, right? As college football analyst Lee Corso would say, “Not so fast, my friends.” If you sold those 100,000 widgets as part of a Groupon deal, you could find yourself shuttering up your business within a week.
ather than break down the late fourth quarter drive where the Patriots could have run down the clock and won the Super Bowl, we’ll take a look at last night’s other big contest – the ads!
Take a gander at USA Today’s “Super Bowl Ad Meter.” You can watch all of last nights multi-million dollars spots and rate them from “Fumble” to “Loved it.”
Around the water cooler on Monday morning, everyone will be talking about their favorite commercial. Super Bowl ads have become big business in the last 25 years. A :30 spot in this year’s game will run Pepsi, Budweiser and others upwards of four million dollars. Recently, Advertising Age took a look at the twelve ads throughout Super Bowl history that have had the biggest impact on Super Bowl Marketing.
Often, there comes a time in a company’s life where something needs to change. The time is apparently now for retail giant JC Penney. Click to see the new commercial that is signalling a new direction for the 110 year old company.
There are a lot of industries that hang their hats on going “retro” every once in a while. Sports is a prime example. Teams and leagues make a killing in their pro-shops selling retro and alternate jerseys. Talk to Patriots fans and many will tell you that “Pat the Patriot” should forever be the Patriots [...]
